We often receive messages from customers telling us: «I've been using your products for a long time, but I can't tell if they have an anti-aging effect. » This is because we reject the anti-aging term and not in the context of ours want to use products.
What does anti-aging effect mean - and what doesn't?
Let's first clarify the terminology: What does the buzzword anti-aging want to convey to us and what does it really mean? Anti-aging is primarily a term from the advertising industry. There it is used to make us believe that the human aging process can be stopped, even partially reversed. With regard to our skin, according to this promise, it is possible to make visible signs of skin aging such as wrinkles disappear and thus visually rejuvenate our skin.
Well, we don't mean to be spoilsports, but you might have guessed it: neither one nor the other is true. Anti-aging advertising by cosmetics manufacturers whose products are advertised with the promise of «undoing» are exaggerated representations. We should urgently become aware of this, as unfortunately many women still believe in the rejuvenating effect and are frustrated when it does not occur.
The aging process of our skin cannot be undone and also not stopped. If that were the case, it would ultimately be like discovering the elixir of life. But since we don't have this miracle potion at hand, we'd rather deal with what anti-aging actually means or can do. Anti-aging is the attempt to counteract the natural aging process of the skin through preventive measures and thus delay or slow down it. Anti-aging does not mean "preventing old age", but rather "delaying old age".
👆 So we keep in mind: Anti-aging as a marketing term is equated with rejuvenation, i.e. the artificial reset as well as the Suspension of the natural aging process. On the other hand, what anti-aging can actually do is delay the aging process by means of preventive measures.
What really helps against wrinkles?
Now that we know what cosmetics can't do, it's time to look at what they can still do these days. The be-all and end-all of any skin care routine is good basic care. It is also the most effective cosmetic measure to slow down skin aging. Let's take a look at what that means in detail.
skin care that cares and protects
1. Care: Avoid drying out
Ensuring the basic supply of our skin with moisture and fats (lipids) is essential to maintain their natural protective function and metabolic processes. Environmental influences and excessive care of the skin through frequent showering and cleaning remove moisture and fats from the skin, which weakens the skin barrier. The skin becomes more permeable, its protective function decreases and it ages faster.
2. Protection: Against UV radiation, cold and wind
One of the best remedies against premature skin aging is and remains sun protection. It has now been proven that UV radiation causes wrinkles. In addition to the sun, cold and wind can also damage the skin and accelerate its aging process. Protection should therefore always come first.
Sunscreen tip: Finding a good mineral sunscreen is not easy. We have tested many and recommend the Pai Skincare and Mádara brands. They can be wonderfully combined with the basic care of Five .